Inability to display links and add images.You can’t highlight words in bold, italic, colored fonts, or control the text size to make headings stand out. However, there are two sides to every coin and the simplicity of plain text emails can cause you to bump into the following obstacles along the way: Some browsers and email clients fail to display HTML elements or block images by default, so your plain text email is a surefire way to break through those barriers. Smartwatches can only display text, so they will most likely display plain text emails properly. Time zips along, and nowadays, you can even check your emails using your watch. People typically associate emails with a one-on-one conversation, so it’s a good chance to add a personal touch to your campaigns. Plain text emails or emails with basic HTML are less likely to be recognized as spam compared to promotional messages full of images. Higher chance of delivery to Gmail’s primary inbox.There are several reasons why plain text emails are effective: The pros and cons of using text-only emails This makes plain text emails so popular among B2B marketers and salespeople who are striving to forge meaningful, long-term relationships with individual prospects.
It also feels more intimate, like it was crafted with the only one recipient in mind.
A typical plain text email doesn’t contain any formatting, hyperlinks, or images, like the example below: Example of a plain text emailĪs you can see, this text-only email is easy-to-read as it is free of distractions.